Latest News

Wankan Academy Digital Classroom, Powered by iSurf

Wankan Academy officially launched their digital classroom, powered by iSurf.

For mor information please Click Here

MITSUMI Distribution appointed regional dealer for Canon products in East Africa

Canon Middle East, provider of imaging solutions, has appointed MITSUMI Distribution as the regional distributor of Canon PV (photo video) products, OPP (office personal products) and OIP (Office Imaging products) in East Africa region.

The additional distribution services from Mitsumi Distribution, will cover Kenya, Ethiopia, Uganda, Rwanda and Burundi.

With the appointment of MITSUMI distribution as the additional Canon distributor for East Africa, customers will now have even better access to a wide range of channel products with genuine product warranty.

Naoshi Yamada, Deputy MD, Canon Middle East said: “This partnership with MITSUMI distribution aligns with our strategy to be closer to our customers which in turn defines our commitment to make the Canon experience outstanding. Together, we will grow the business and deliver added value to our customers. As a large contributor to international retail, our current and prospective customers will continue to benefit from a wider range of channel products and with better product availability, better service, product warranty and support."

“Africa is an emerging market and represents great potential for Canon. We are excited to partner with MITSUMI and to see Canon grow throughout the East Africamarket. Our partnership with MITSUMI reinforces our objective to expand our presence, and our business solutions and product reach in East Africa.”

Mitesh Shah, MD, MITSUMI Distribution stated: “We are delighted with this new partnership which enables us to broaden our Imaging & Print solutions portfolio and helps us bring great value proposition to our channel partners. The move demonstrates Canon’s confidence in our ability to help grow their brand across East Africa."

"As the largest IT, CE and TELCOM distributor, we understand the broader African continent, having been in operation in East Africa for nineteen years. MITSUMI has currently state-of-the-art service centres in eight countries through more than 10 locations to cater growing market needs,” Mitesh added.

MITSUMI IT Distribution was formed in Nairobi, Kenya in the year 1996 with the aim of introducing appropriate and affordable technologies to Africa and 16 years later has spread its wings across Africa.

Canon is a provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

For mor information please Click Here

MITSUMI wins Outstanding Contribution
to the Africa Channel at Channel Middle East Awards

The Judging Panel's View Mitsumi Distribution was selected for its contribution to develop its business across Africa by working with various IT vendors across 20 countries on the continent. Last year, the company focused on creating in-country support centres to help partners with after-sales support.

Receiving the award, Mitsumi Chairman Jagat Shah said we have continued to develop our channel business across Africa by working with vaious technology vendors on the continent. "Currenty we are present in 20 countries across the continent and receiving this award strengthens our resolve to further continue developing Mitsumi's in-country presence in Africa," he added.

HP's strategy for Libya/Emerging Markets in 2014 & Beyond

Mitsumi Distribution and HP successfully organised “HP's strategy for Libya/Emerging Markets in 2014 & Beyond” channel partner program in Dubai, UAE.

For mor information please Click Here

Discovery: Microsoft Event 2013

Microsoft Discovery Event 2013 was successfully organized in Ethiopia, where Microsoft qualified trainer has given an insight of Microsoft Products and support that had helped our partners to understand Microsoft products better.

For mor information please Click Here

MITSUMI inks distribution agreement with DELL for North Africa region

Leader in the distribution of IT material, accessories and solutions in Africa, MITSUMI Distribution has initiated a new strategy in Africa by launching its activities in the Maghreb,including Algeria, Morocco and Libya. At the occasion of a press conference organized on Sunday, October 27 in Algiers, MITSUMI has announced its operations for Algeria including its distribution partnership deal with DELL. Under the terms of the agreement, MITSUMI Distribution will distribute Dell's entire range of PC products in Algeria and Libya.

Present in Africa since 1996, MITSUMI Distribution is an international group with headquarters in Dubai. MITSUMI Distribution is the first company to be established on the continent with a global presence and a logistical know-how that includes computing equipment, storage and service centres. MITSUMI Distribution can meet the technological needs of all end users, including small and medium sized businesses, large companies, educational institutions, governmental agencies and consumers.

Read More | Press Conference Photo Gallery | Press Conference Media Coverage

HP Energize 2013 - HP's Strategy for Ethiopia in 2013 and beyond

Leading Technology Distributor Mitsumi IT Distribution concluded an IT workshop titled “HP Energize 2013” for Ethiopia and showcased their strategy for the burgeoning Ethiopia IT market.

The event was held at the upscale Sheraton Addis Hotel on Sep 24th and 45 representatives from 30 leading IT Channel Partners & Resellers graced the occasion. Mr.Ken Muiga(HP Africa Distribution Manager) unleashed the world’s leading tablet HP Elitepad 900 which is the numero uno Corporate tablet in the world and runs on Win 8 Pro.

Mr.Muiga also discussed the new line of Business Desktops with special focus on the HP 200 budget desktop which is the most aggressively priced Business Desktop which will be positioned especially in Ethiopia.

He dwelled on HP’s focus on Enterprise and mobility products and shared HP’s PHI product design philosophy which will revolutionalize computing .When Hewlett-Packard’s Meg Whitman took over as CEO, she wanted the company’s products to share a similar look. So for the last few years HP’s design team has slowly been working toward developing a unified industrial look and feel, and the final result was debuted with the release of the company’s spring product line. Ken Muiga said the design philosophy is called PHI stands for Progressive, Harmonious and Iconic. PHI is also Greek for “Golden Ratio.” The Golden Ratio has been used by artists and designers who believe this proportion to be aesthetically pleasing.

The basic look features more angles and design features that carry across products and product categories. PHI is also centralizing the look of the consumer and commercial products, Mr.Muiga said. “There is now a consistency across all the lines,” said Muiga, pointing out that simple items like the power button all appear the same.

In keeping with the idea of having overarching themes, the company carried another theme across several categories: touchscreens. The number of products incorporating touchscreens now spans the all-in-one (AIO) PC, mainstream laptops, Ultrabooks and HP’s Sleekbooks. In addition to spreading touch capability, HP is bringing touch in at lower price points. “I call it the democratization of touch,” said Mr.Mesfin Makonnen-Managing Director-EG General Manager(ROA) Where this can best be seen is with HP’s AIO computers.

The portable AIO PC, dubbed the HP Envy Rove 20, is designed as a standard AIO, but with the ability to be laid down flat on a table so it can be used by several people at once, Makonnen said. The 20-inch Rove also has three-hours of battery life allowing it to be used as a massive tablet. However, Makonnen sees the Rove being used more as a portable electronic game board.

“I think this could do for [board] games what the Kindle did for reading. We want to bring people around technology and not have them all sitting separately using their devices” he said. The Rove weighs about 11 pounds and runs a fullpowered Intel fourth-generation processor and Intel HD graphics, and it has a 10-point touch display.

Makonnen said HP has gone the extra mile to bring touch to all its new AIOs — the Pavilion Touchsmart 20 and 23 — by bringing them in at an affordable price. He further went on to emphasize how HP plans to build and grow partners in Ethiopia in the Enterprise space, and that awareness was still very low on the rich HP Enterprise and Networking portfolio which is what HP aims to achieve with workshops/seminars of this nature in Ethiopia every Quarter.

HP Procurve leads in the networking space and HP is most cost effective in this space backed by world class warranty. Ms Enkelesh Getachew-HP Partner Business Manager,Ethiopia, shared the new HP Partner One Program which rewards HP Partners and this will be rolled out in Ethiopia in October.

Mr.Alpesh Patel,Country Manager Ethiopia Mitsumi Distribution, stressed on Mitsumi’s leadership position in the IT Distribution space in WECA(West & East Africa) and thanked the channel in Ethiopia for their support towards ensuring Mitsumi’s robust growth. Mitsumi is an Authorized Distributor for vendors of global repute including HP,Dell,Toshiba,Acer,Lenovo,Samsung,Asus,Microsoft,Western Digital,BenQ,Tripplite,Sandisk,IBM,Linksys,Polycom,Riverbed and Huawei.

The workshop was concluded on a high note by Mr.Adil Ali(Mitsumi Distribution HPPSG Business Unit Manager-North,East & West Africa) who dwelt on Mitsumi’s pan africa footprint with 15 warehouses and 10 service centers across North,East and West Africa making Mitsumi the largest IT Distributor by volume in Africa.

HP is the number 1 brand in both the Consumer and Commercial space in Africa. Ethiopia is an HP focus Country for 2014 and HP aims to increase awareness of it’s PPS(Personal Systems,Printing and Supplies) and Server,Storage and Networking portfolio in Ethiopia by organizing regular roadshows and workshops of this nature to educate the IT Channel Community and improve lifestyles by ushering in affordable technologies in Ethiopia.

For mor information please Click Here

HP Supplies Training

HP partners trainings were successful organized in Ethiopia & Ghana. The initiative was launched to bolster Mitsumi’s relationship with its partners and increase partner knowledge about HP Supplies’s various products. Potential partners have attended the trainings and they have really enjoyed and get trained on latest HP Supplies products.

For mor information please Click Here

Epson courts financial institutions to drive sales - Introduces several banking solutions

Aug 1st 2013 – Epson, a global imaging and innovation company, has introduced several banking solutions as it strives to grow its business in the region.

The products, which include printers, projectors and cheque scanners were unveiled at a banking forum held in Nairobi organized by Epson and one of its major distributors MITSUMI Distribution. Some of the products that were showcased at the banking forum include Epson PP-50, PLQ-22CS, PLQ 22CSM, LQ-350, LX-350 printers and TM-C3400, TM-2000MJ, DS-30, TM-T88V cheque/voucher scanners.

Speaking at the forum, Epson Regional Sales Manager for East Africa Mukesh Bector said the printers and cheque scanners feature innovative technology and functionality that will help banks to increase productivity, improve customer satisfaction and reduce costs.

Mitesh Shah – Managing Director at MITSUMI Distribution said “As one of the leading African distributors we understand the broader African continent and hold a viable expertise, having been in operation for 17 years across 19 African countries. Kenya is our main hub, we have been very active in Kenya bringing innovative products, technologies and service solutions. We are aiming to educate our corporate partners about Epson products. There is much opportunity here for IT business and this event has been an excellent platform to discuss business possibilities.”

“MITSUMI Distribution is authorized distributor for Epson products. We have a Pan Africa distribution strategy/vision, strong in-country presence and targeted marketing campaigns which will take MITSUMI distribution to the next level” he said

Currently, Epson is focusing on developing the Eastern Africa Region mainly Ethiopia, Uganda, Tanzania and South Sudan using Kenya as the hub. Epson is also investing heavily in research and development. At the moment, the company re-invests six percent of its annual turnover into producing innovative business solutions. The focus now is shifting towards producing products tailored towards meeting the needs of the African market which is offering huge growth potential.

For mor information please Click Here

The Power List 2013

Mitsumi has made the Power List debut this year with a solid revenue performance. Although the company is headquartered in Dubai, Mitsumi has made its name on the African continent where it has offices in North, East, West and Southern Africa.

For mor information please Click Here

MITSUMI Distribution Launches Value Business Unit

MITSUMI Distribution has set up a dedicated Value Division which will exist within MITSUMI Distribution as business unit. Industry veteran Vikas Verma will be heading the Value business.

The Value focused unit which was unveiled recently has already signed distribution partnerships with Tripplite, Dell SonicWALL, D-link and HP Enterprise for Africa region.

In response to changing global and regional market circumstances, MITSUMI evolved the value business to increase its focus and ensure that the needs of both vendors and resellers are being met.

The launch of the Value Business Unit also paves way for MITSUMI to recruit partners who will work with the enterprise team, to sell and support its vendor solutions. MITSUMI will offers a multitude of infrastructure solutions like security, data center, storage, virtualization, private & public clouds, united communications, CRM and networking.

MITSUMI honoured at Reseller Hot 50 Awards

The inaugural Reseller Hot 50 Awards were presented at a glittering ceremony held at the H Hotel in Dubai, which rallied together all the key stakeholders from the channel universe. These companies, including vendors, distributors, SIs, resellers and retailers. We are happy to announce that MITSUMI Distribution received the HOT 50 Award being considered THE “BEST EMERGING DISTRIBUTOR” in 2012!

For mor information please Click Here

Tripp Lite's 2013 East Africa Channel Seminar May-02

About 50 resellers and integrators from 25 different companies attended Tripp Lite's2013 East Africa channel seminar. The seminar covered all aspects of Facility and IT infrastructure of which Tripp Lite provides sta eof the art solutions and products. Key verticals focused on were Data center, renewable and solar energy, healthcare, finance & banking and digital signage. The second part of the seminar was dedicated to success stories of Tripp Lite installed customers.

For mor information please Click Here

MITSUMI / Microsoft Mombasa Boot camp event - 5th Apr-13

Training event in Mombasa - Kenya, where Microsoft qualified trainer has given an insight of Microsoft Products and support that had helped our partners to understand Microsoft products better. Event enlightened the partners on necessity and significance of authorized channel business and at the same time enhanced their knowledge on Microsoft products.

For mor information please Click Here

Mitsumi Shines at East Africa Integrator Awards Winning Champion Distributor of the Year - Dec-12

The inaugural East Africa Integrator Awards were held in December of last year to reward leading brands of East Africa IT channel. The awards, spread across17 categories,rewarded the best distribution, sales and marketing performance across East Africa. MITSUMI Distribution, one of the Africa’s largest IT & CE distributors wins Champion Distributor of the Year award.

For mor information please Click Here

Home / About Us/ Contact

Copyright 2015 MITSUMI Distribution